Supplier Training

Understand agents. Earn their trust. Win their business.

Your team knows your product. How well do they understand the people they're selling it to?

I help industry suppliers understand how estate agents think, what their working day actually looks like, and what makes them take action. Then we turn that understanding into more relevant marketing, better conversations, effective follow-up and lasting customer loyalty.

Let's Talk About Your Team

David Mintz leading a supplier training workshop

In the room - recent sessions and events

David Mintz delivering training and speaking sessions

Flagship workshop

Everything You Always Wanted to Know About Estate Agency But Were Afraid to Ask

Including how to sell to people who sell for a living.

An honest, practical and entertaining introduction to the industry your customers work in - and how to earn their attention, trust and business.

For people joining the property sector, and established supplier teams who want a deeper understanding of their customers, this workshop connects the dots between how agencies operate, what agents care about and what makes them buy.

Outcome

A team that understands the industry, markets with greater relevance and has more credible, effective conversations with agents.

Ask About This Workshop

Topics can include

How sales and lettings businesses operate and make money.
The customer journey, from prospecting and valuation to instruction, negotiation and completion.
Who does what within an agency, and who influences buying decisions.
The terminology people assume everyone already understands.
The pressures, frustrations and competing priorities behind an agent's working day.
Marketing to estate agents: making your message relevant, credible and worth their attention.
The mistakes suppliers make - from tone-deaf messaging and misplaced assumptions to demonstrations that miss the point.
How agents assess suppliers, and why a useful product can still struggle to gain traction.
How to sell to people who sell for a living: respect their experience, handle healthy scepticism and demonstrate value.
Turning product features into a clear answer to "What will this actually do for my business?"

Complementary workshops

Understand the industry. Then strengthen every conversation.

These workshops can be booked individually or combined into a programme tailored to your team.

Human Follow-Up for Suppliers

Stay relevant. Keep the conversation moving.

Sending another "just checking in" email rarely gives someone a reason to reply. This workshop helps supplier teams follow up with purpose, personality and something useful to say.

Topics can include

Creating meaningful reasons to reconnect.
Making follow-up personal and relevant.
Asking questions that move a conversation forward.
Following up after demonstrations, events and initial enquiries.
Handling silence and "not now" responses.
Agreeing clear next steps.
Building consistent habits without making communication feel automated.

Outcome

A team that keeps opportunities moving through useful, human conversations.

Suitable for sales, business development and account management teams.

Discuss Human Follow-Up

Selling Without Selling

Better conversations. Less pressure. More progress.

Help your team move beyond the feature list and understand what the customer actually needs. This workshop explores how to build trust, explain value and help people make a confident buying decision.

Topics can include

Listening to understand, rather than waiting to pitch.
Asking questions that uncover priorities and problems.
Explaining value in the agent's language.
Making demonstrations relevant to the customer's business.
Understanding objections and responding thoughtfully.
Knowing when to challenge, when to help and when to step back.
Moving towards a decision with clear, mutually agreed next steps.

Outcome

A team that can have confident commercial conversations without relying on pressure or a rehearsed sales pitch.

Suitable for prospecting calls, demonstrations, meetings and account development.

Discuss Selling Without Selling

Creating the Raving Fan

Customer advocacy and loyalty that money just can't buy.

Winning a customer is one thing. Becoming the supplier they recommend without being asked is another.

This workshop explores how to turn the experience after the sale into your strongest commercial advantage. Help customers feel understood, supported and successful - and give them reasons to stay, recommend you and champion your business.

Topics can include

Setting expectations and delivering on the promises made during the sale.
Making onboarding personal, purposeful and easy to follow.
Helping customers use what they've bought and recognise the value.
Building relationships beyond renewal dates and support tickets.
Spotting disengagement early and starting the right conversation.
Handling problems in ways that restore confidence and strengthen trust.
Creating memorable moments through thoughtfulness, initiative and follow-through.
Earning recommendations, referrals and advocacy without making every interaction a request for something.

Outcome

A team that knows how to earn lasting loyalty and turn satisfied customers into enthusiastic advocates.

Suitable for onboarding, customer success, support and account management teams, alongside anyone responsible for the customer relationship.

Discuss Creating the Raving Fan

Delivery and approach

Built around your team and your customers

David Mintz presenting a practical training session

Training can be delivered through focused online sessions, in-person workshops or a series of sessions that gives your team time to put the learning into practice.

We start with your business, your customers and the conversations your team needs to improve. The programme is then shaped around those needs, using relevant examples and practical actions.

Suitable for sales and business development, marketing, onboarding, customer success and account management teams.

Help your team become people agents want to talk to.

Whether you're introducing new colleagues to estate agency or helping an experienced team become more effective, let's talk about what would make the biggest difference.

Discuss Supplier Training